Built on evidence

Research that informs TIP

TIP applies evidence-based approaches that help patients understand information, prepare for decisions and communicate with their care team*

Symptom monitoring

Electronic symptom monitoring improved quality of life and reduced emergency visits

Basch E, et al. Nat Med. 2025;31(4):1225–1232

Online symptom reporting showed increased physical wellbeing during chemotherapy

Velikova G, et al. J Clin Oncol. 2021;39(7):734–747

Web-based symptom monitoring led to earlier relapse detection and higher quality of life

Denis F, et al. J Natl Cancer Inst. 2017;109(9):djx029

Personalised information

Personalised information reduced anxiety; general information did not

Jones R, et al. BMJ. 2006;332(7544):942–948

Improved understanding

Higher levels of health literacy was associated with more effective understanding, quality of life and patient-clinician communication

Holden CE, et al. PLoS One. 2021;16(11):e0259815

*Based on studies of symptom monitoring and personalised information in cancer care

Created with patients

Co-created with cancer patients

TIP was co-created with patients, carers, and advocates with lived experience of cancer

Based on

real questions

Information is shaped by the questions people actually ask, not assumptions about needs

Tested and updated

Every section is based on the latest clinical guidelines and reviewed for clarity and accuracy*

Research shows that patients want information that is personalised, relevant to their situation, and delivered in language they can easily understand

Ankem K. Library & Information Science Research. 2006;28(1):7–24

*A review panel — including clinicians, charities, and patient advocates — is underway

Clear information makes a difference

When cancer information is tailored to you, it can change how you feel

In one study, personalised information roughly halved patients’ anxiety

while general information made no difference

Greater Understanding

Patients feel more informed and confident

More Engagement

Patients ask more questions and engage with their care team

Improved Quality of Life

Education leads to better well-being

and reduced fatigue

Anxiety reduced from 38 in 100 to 19 in 100 using tailored information

With general information, it remained nearly the same

Jones R, et al. BMJ. 2006;332(7544):942–948

Why access to information matters

There is strong evidence that access to clear, relevant health information makes a real difference to people with cancer

Many people struggle to understand written health information when it is not tailored to their needs

43 in 100 adults in England cannot understand written health information well enough to make health decisions

That rises to 61 in 100 when the information includes numbers or statistics

Rowlands G, et al. BMJ Open. 2015;5:e007557

This is not about patients' ability — it is about how health information is written and presented

Most health information is written for people with specialist knowledge, not for people who have just received a diagnosis

TIP was made to be understood - by everyone

Supporting Evidence Base

Jones R, et al. BMJ. 2006;332:942.
Holden CE, et al. PLoS One. 2021;16(11):e0259815.
Árbol-Guerrero LM, et al. Support Care Cancer. 2026.
Basch E, et al. Nat Med. 2025;31(4):1225–1232.
Velikova G, et al. J Clin Oncol. 2021;39(7):734–747.
Denis F, et al. J Natl Cancer Inst. 2017;109(9):djx029

Policy and Health Literacy Context

NHS England. Improving health literacy.
NHS England. Tackling digital exclusion and health literacy.
NHS Knowledge and Library Services. 2023.
Rowlands G, et al. BMJ Open. 2015;5:e007557

Your privacy and data

Here's exactly what TIP does — and doesn't do — with your information

TIP only keeps what you choose to enter

We use the details you give us to personalise what you see and to let you pick up where you left off

We don't collect anything about you in the background

Your information stays private

We never share or sell your personal data

You stay in control

You can access or delete your information at any time through your account

Anything used to improve TIP is anonymised

Where we learn from how TIP is used, that information is stripped of anything that could identify you

Held to UK standards

All data is handled in line with UK GDPR and the Data Protection Act 2018, and stored securely

Using TIP safely

TIP provides information and education to help you understand and navigate your cancer journey

TIP is not a medical device

TIP is not a diagnostic tool

TIP does not provide medical advice

Tip does not replace your healthcare team

If you are worried about your health, contact your clinical team

In an emergency, call 999 or go to your nearest A&E

Governance and Compliance

Company registration number: 16468428

ICO registration number: ZC045496

NHS DTAC Digital assessment status: DTAC assessment underway ahead of NHS deployment

Clinical governance framework in place

TIP approach to quality

TIP follows a clear documented clinical governance and quality assurance framework

Content aligned to clinical guidelines and evidence in line with NHS readability guidance

A review panel is being established — including clinicians, charities, and patient advocates

TIP will not advise on clinical decisions — safety limits are built in

Medical disclaimers and safety guidance are displayed throughout the platform