Help your patients understand their cancer — clearly, safely, and in their own terms
Most cancer information is designed to explain a disease, not an individual situation
TIP provides, personalised evidence-based explanations tailored to each patients diagnosis, tests, treatment pathway and support needs
TIP helps organisations deliver personalised cancer information at scale, supporting patient understanding, shared decision making and engagement with care
If you work in the NHS, a care provider, or research and want to explore how TIP could support your patients, we’d like to hear from you
Contact us
Why it matters
When patients can understand their care, they cope better
43 in 100 adults in England cannot understand written health information well enough to make health decisions.
Around 4 in 10 adults in England struggle to understand written health information — and lower health literacy is linked to poorer understanding, poorer quality of life, and a worse experience of care
Rowlands G, et al. BMJ Open. 2015;5:e007557
TIP is built to close that gap, not widen it
Who we work with
NHS teams and commissioners
Support personalised cancer care, reduce information inequality and helps patient arrive better prepared for appoitnments
TIP complements existing services anddoes not replace clinical advice
Private
providers
Provides a consistent, tailored information experience that supports patient understanding and confidence anchored in clinical evidence
Pharma, research and early access programs
Support patient understanding, monitoring and real-world insights across clinical development, early access and routine care—an area where unmet information needs persist
Built for safe deployments
Clinical governance framework with content aligned to clinical guidelines, with a review panel (clinicians, charities, and patient advocates) underway
Clear safety limits and escalation pathways — TIP does not make clinical decisions. AI adherence with NHS England guidance
TIP is an information and education tool — not a regulated medical device
DTAC assessment underway ahead of NHS deployment
ICO registered (ZC045496); Company No. 16468428
Compliant with UK GDPR and the Data Protection Act 2018; data used to improve TIP is anonymised